Cigma Events was given the challenging task of promoting India's first direct-to-home (DTH) entertainment service – dishtv, a digital home entertainment service of the Zee Network Enterprise. We took on the challenge and successfully promoted this new form of satellite television and entertainment service of up to 400 Channels, Games, Interactive TV, and Movie on Demand, among many other futuristic features to a new audience that new little beyond normal cable television. The very reason that a large corporation like Zee Network Enterprise trusted us with their brand promotion is reason enough for us to feel proud and privileged in the business of brand promotion and event management.