Cigma Events was entrusted with the promotional campaign of orbit® by the world’s leader in confections – Wm. Wrigley Jr. Company. Wrigley boasts of some of the world’s leading brands in gum, mints, hard and chewy candies, lollipops, and chocolate. The daunting and overwhelming task of promoting a global brand like orbit® was creatively managed and executed by us. The strategy to reach out to end consumers in public places, dentist clinics, food outlets etc. ensured the success of the campaign. The high brand recall of the Wrigley's Orbit® is testimony to the unique and creative brand promotion capabilities of Cigma Events.